Lana Del Rey for H&M
Kategori: News
Artisten Lana Del Rey är H&Ms ansikte utåt för kommande kampanjer i höst.
“We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that's just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana’s own personal style. The commercial that accompanies the campaign is like a mini-film, with a fantastic plot and Lana performing a cover of “Blue Velvet”. There’s never been a TV commercial that’s looked anything like this.” Donald Schneider, Creative Director, H&M
Har H&M börjat förstå vad som gäller för att nå till den yngre målgruppen?
Kampanjerna startar den 19 september. (information tagen från www.hm.com)